October 28, 2008 @ 4:15 pm

A Collaboration You Can Rock

Branden J. Peters

Three major brands work together on an exclusive collection sold only in stores in Japan

Collaborations are common in fashion these days but very few are this big and creative. Legendary German Brand MCM (Mode Creation Munich), Japanese lifestyle brand PHENOMENON, and artist TI$A have come together to collaborate on a series of limited edition collectibles for their Fall/Winter 2008 collection. Using the MCM monogram made famous in America by hip hop personalities in the 80’s, the collection will feature jackets, t-shirts, New Era fitted cap, attaché case, duffle bag and much more.

Taz Arnold (TI$A) and Big O (PHENOMENON) met last year through a mutual friend and starting working on a collaboration nearly from the beginning. Though the two speak two different languages, their love for fashion has spurred the MCM x TI$A PHENOMENON collaboration that they believe will go down in fashion history.

The collection will be exclusively sold in Japan but items can be purchased online at www.choiceisyours.jp.

Article tags: Fashion, Style 

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